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The History Of The New York Flower Market

Event Details

Date: April 2, 2024
Time: 6:00 pm
–7:30 pm


LOCATION: Greenwich Botanical Center Main Building

Sponsored by

Join us at the Greenwich Botanical Center for a book talk and history lecture with accomplished floral designer and now author, James Francois Pijuan. James will walk us through the beginnings of flower trade in New York City, the development of the district and how it has evolved over the years. James is also spearheading an effort to found a New York Flower Market museum. This lecture is presented in proud partnership with the Greenwich Botanical Center

A second event, A Walking Tour of the New York Flower Market with James Francois, will occur later in the month and can be registered for separately.

LOCATION: Greenwich Botanical Center Main Building

Speaker Biography

James Francois Pijuan

Floral Designer and Author

Introducing James Francois-Pijuan, a remarkably talented floral designer who has successfully run his own business, Francois-Pijuan Floral & Event Design Company, for over twenty-five years. His exemplary clientele includes heads of states and celebrities. With his creative flair and innovative outlook, James has mastered the art of floral design by continually deepening his knowledge and refining his craft. His passion for floral design began during his time as a bellman on the overnight shift at the Waldorf Astoria, where he experimented with discarded flowers to make unique and expressive floral sculptures. Since then, he has wholeheartedly immersed himself in learning and exploring different aspects of the craft. Beyond his love for floral design, James is committed to giving back to the floral community. He has created the first-ever online directory for New York's Floral District, which can be found at, and volunteered to launch an online platform called, designed to help recycle event goods for florists and event planners. He also helped coordinate the first-ever Floral District Mother's Day Block Party to celebrate the industry and community. James has written a book to preserve the rich history of the Floral District and its community of artists and businesses. Currently, James is spearheading efforts to establish the first-ever floral museum, aptly named NYC Historic Floral District Museum, which will shine a spotlight on the industry's special place in the city and the world. With his dedication and commitment to floral design and its community, the industry is sure to thrive and bloom for many years to come.